There's no doubt recycling is good, but in many cases, reusing is even better. One great idea is to keep cardboard boxes in use longer, reduce the impacts of shipping products, and encourage people to engage around the concept of Reduce, Reuse, Recycle in a personal way.
The new eBay Box is a durable cardboard box designed to withstand the rigors of repeated use. It also features a way for users to keep track of its journey so far: a specially designated space on the box lets each sender write a personal message to the next person in the chain, and that history can be tracked through a virtual community as well. Once the boxes have reached the end of their useful lives, their 100% recycled, FSC-certified corrugated cardboard is fully recyclable.
eBay is printing 100,000 of the new, eco-iconic boxes in three sizes for its pilot test beginning next month among participants in the eBay Green Team. In addition to environmental benefits, the eBay brand stands to gain from increased consumer engagement through the story elements that the box introduces.
By their own calculations, if every box gets reused at least five times, we could protect nearly 4,000 trees, save 2.4 million gallons of water and conserve enough energy to power 49 homes for a year. There is also plenty of space on the boxes for you – and everyone else who receives the box – to write a personal message to the next person in the chain, giving every box a life of its very own. The history of each box can also be tracked through a virtual community where buyers and sellers can connect online.