Unleashing the Power of Green Shoppers 12/14/2009 7:53:35 AM

What would you give for someone or something to helps you find safe, healthy, and sustainable products while you shop? How about simply scanning the barcode of the product and immediately see detailed ratings for health, environment and social responsibility for more than 50,000 products and companies.

Making environmentally conscious consumer choices can be difficult when walking down supermarket aisles awash with hyper-marketed products. Enter GoodGuide, who has just released a new barcode scanning iPhone application that gives shoppers the power to seek out socially conscious products, right in the palm of their hand.

Just like the GoodGuide website, the new barcode scanner application draws from a wealth of independent, scientific information on the health, social and environmental performance of more than 50,000 consumer items and companies to provide instant product ratings to shoppers. GoodGuide licensed Occipital’s state-of-the-art RedLaser barcode scanning technology for its new application.

Simply by scanning the barcode with an iPhone, consumers can find out the nitty-gritty details of their favorite personal care, household chemical, toy and food products. Wondering whether that household cleaner you’re eyeing is toxic? Just scan it! Shoppers even help pick the products to be rated next based on which ones they scan most frequently. Best of all, GoodGuide’s newest application is available for free from Apple’s iTunes App Store.

The application currently provides information about personal care and household chemical products, but we will soon be expanding to include food, toys, electronics, and more.

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